Erum Ali is a successful Indian costume and fashion designer who worked for various Tamil and Hindi films. Erum Ali owns a bridal lounge store with the name EA bridal lounge. Erum is currently working as a Residential and lifestyle specialist Real estate in New Zealand
Wiki/Biography
Erum Ali was born on 8 August 1975(age 47 years; as of 2022) on Friday in India. Her zodiac sign is Leo. Erum worked in the film industry as a costume designer and stylist for more than sixteen years. According to Erum, she didn’t pursue any professional course in fashion designing. Erum started her career with Telugu film, in which she designed costumes for her husband Abbas Ali. Later, she worked in some hindi films as well. Erum was much more interested in business than working in films as a costume designer. She didn’t want to work as a full-time costume designer for movies. In the year 1998, Erum Ali started her fashion boutique in Chennai with the name Erum Ali designers, having a self-named collection. Erum Ali in the year 2001, also started her bridal lounge store EA bridal lounge in upmarket Khader Nawaz Khan Road in Chennai. Erum designed her husband’s costumes for his films. In the year 2010, Erum also worked as a chief designer in a Tamil film.
In the year 2014, Erum moved to Auckland with her family, where she joined The London school of economics and political science to pursue a post-graduation diploma in management and HR in the year 2014. In the same year, Erum and her husband Abbas started Areza in Auckland. Areza included a designer cloth collection that provided personalized services to clients in Auckland. Erum and Abbas continued it for 3 years. In the year 2017, Erum pursued a post-graduation diploma in business administration from Auckland institute of studies to enhance her skills. In October 2020, she joined as a corporate account manager in Posmate, where she worked for only 4 months. In April 2021, Erum joined as a residential and lifestyle specialist in Barley’s real estate.
Erum Ali a fashion designer
Family
Husband & Children
Erum Ali’s husband name is Abbas Ali. He is an Indian actor and a model. Erum Ali and Abbas Ali got married in the year 1997. Before getting married Erum Ali used to design clothes for Abbas in his films.
Erum Ali with her husband Abbas Ali
Erum and Abbas have two children. A boy whose name is Aymaan, and a 21-year-old; as of 2022 daughter Emira.
Erum Ali’s daughter Emira
Erum and her family lived in Chennai for a long time, but in the year 2014, they shifted to Auckland New Zealand.
Erum Ali with her husband and her two children
Erum Ali with her husband and her two children in New Zealand
Career
As a costume designer
Erum Ali started her career as a costume designer in Telugu films. She designed costumes for her husband in his films. She worked as the lead costume designer in the Tamil film, Aayirathil Oruvan in the year 2010. Apart from this Erum Ali also worked in Hindi movies like Dil ke Peeche Peeche, Zinda Dil, and Ansh. Erum worked in various Tamil, Kannada, and Malayalam movies.
Erum Ali also participated in the Chennai Fashion Week that was held in Hyatt in Chennai in the year 2001.
Erum Ali in her Chennai fashion show
As an entrepreneur
In the year 1998, Erum started her fashion boutique in Chennai with the name Erum Ali designers. Later in the year 2001, Erum launched a bridal store with the name of EA Bridal lounge in Chennai with Sonia Aggarwal a Tamilian actress as its brand ambassador.
Erum Ali with her husband Abbas Ali and Sonia Aggarwal
The launch of the store EA bridal lounge was attended by many big celebrities and by the top societies of Chennai that was hosted by Erum Ali and Abbas themselves. AR Rahman also visited Erum Ali’s store at the launch party.
Erum Ali with AR Rahman in her store
In the launch of the store, Abbas Ali husband of Erum Ali with some other friends of Erum modelled the graceful bridal wear and posed for the photographs. The Bridal collection was designed by the Delhi designers Harpreet Narula and Rimple. She continued her fashion store for more than 11 years. After shifting to New Zealand in 2014, Erum with her husband Abbas Ali started Areza, a fashion store that provides personalized services to clients in Auckland. They continued Areza for 3 years.
As a Volunteer
Erum joined Appolo hospital as a child cancer volunteer in the year 2013, where she worked for almost one year and six months. When Erum moved to New Zealand, she joined Amitabha hospital service as a Palliative care volunteer in the year January 2016, where she worked for almost one year.
As a Corporate account manager
In the year 2020, Erum joined as the corporate account manager in Posmate. She worked there for almost 4 months.
As a residential and lifestyle specialist
In April 2021, Erum joined Barley’s real estate as a residential and lifestyle specialist in Takanini in New Zealand.
Facts/Trivia
- As per Erum, in the starting days of her married life, she faced a problem in adjusting with her husband’s friends.
- Erum Ali gifted a Harley Davidson bike to Abbas on one of his birthdays.
Erum Ali with husband Abbas Ali
- According to Erum, she prefers retail more than working in film as she enjoys one to one interaction with the brides who come to her store.
- According to Erum, her husband Abbas Ali helped her in marketing and managing her events.
- As per Erum, she always wanted to work in a film that was challenging, and in which her creativity as a designer was noticeable.
- According to Erum, she enjoys spending more of her time on passing the business skills to the startup businesses.
- Erum is very supportive in events that are for social causes and for charity purposes.