Nidhi Yasha is an Indian costume designer, who is known for designing costumes for the shows like RamLeela and Mahabharat and for styling the looks of Life OK’s show Mahadev.
Wiki/Biography
Nidhi Yasha was born on Tuesday, 26 April 1983 (age 38 years; as of 2021) in Patna. Her zodiac sign is Taurus. She completed her schooling in 1999 at St. Joseph Convent High School, Patna. Then she did a four-month course on “crafting luxury in lifestyle businesses” from IIM Ahmedabad. In 2005, Nidhi graduated from NIFT, Department of Fashion Design, New Delhi, with a gold medal.
Physical Appearance
Height (approx.): 5′ 4″
Weight (approx.): 50 kg
Hair Colour: Black
Eye Colour: Black
Family
There is no information about her family.
Career
After completing graduation from NIFT, Nidhi Yasha was placed in a key position in “The TMS Group, Beijing,” (a multinational fashion buying house) which was one of the first international placements at NIFT. At The TMS Group, she lead the designs for a network of export houses managed by their 8 offices spread across continents. She had also worked with Impulse and House of Pearl Fashions, buying and exporting houses in Delhi. While working for the fashion houses in Delhi, she used to travel a lot for sampling and business development. In 2010, Nidhi Yasha founded the NY studio. In December 2018, Nidhi Yasha was felicitated as Distinguished Achiever by her school St. Joseph’s Convent High School, Patna. She calls it to be her greatest achievement of life.”Sleep with a dream and wake up with a purpose” was my mantra, says Nidhi Yasha as she spoke to the students at her school. During the session, when a student asked her, how to handle society when it starts questioning about career, Nidhi Yasha replied,
Just ignore. You know and understand your dreams and if your parents understand you, you are not answerable to the society.”
Nidhi Yasha at her school St. Joseph Convent High School
Film
She is known to design costumes for movies like Haunted, Jal (a National Award-winning film), 1920 Evil Returns, Dangerous Ishq, Maximum, Zilla Ghaziabad, and Policegiri.
Television/ Web Series
Nidhi Yasha had designed costumes for the serials Mahabharat on Star plus (Asia’s most expensive drama in its time), The Buddha on Netflix, Ramleela – Ajay Devgn Ke Saath, Devon Ka Dev Mahadev, Kuch Toh Log Kahenge, Chandragupta Maurya, Shobha Somnath Ki, Navya, Anhoniyon Ka Andhera, Durga, Savitri, Jodha-Akbar, State of Siege – 26/11 on Zee 5, 21 Sarfarosh – Saragarhi 1897, on Netflix, and many other mythological TV shows lined up.
International Projects
The Nidhi Yasha Studio had designed and manufactured costumes for the film Xuan Zang, Zhaoge, a fantasy historical Chinese saga, based on the Ming dynasty. She had also designed outfits for the writer Wong Kar Wai and EROS, a co-production house.
Awards, Honours, Achievements
- ITA Award for Best Costumes in Shobha Somnath Ki, in 2011
- Indian Telly Jury Award for Best Costumes in Shobha Somnath Ki, in 2012
- ITA award for best costume designing in TV series ‘Tenalirama’ and ‘Alladin’ in 2018
Facts/Trivia
- Nidhi Yasha is one of the members of FDCI (Fashion Design Council of India) and showcases bi-annually at the “India Fashion Week”.
- Nidhi was given the award of “Best All-Rounder Performance” by the then President of India, Dr APJ Abdul Kalam.
- Having more than 15 years of experience, Nidhi Yasha is the founder and director of the luxury label brand Nidhi Yasha and also the owner of Mumbai based design house, NY studio.
- Nidhi Yasha always wanted to have a one-stop costume destination in her career, hence she founded NY studio in 2010 with the aim of converting Indian rural textiles into urban style.
- She had also worked with the Swastik pictures which is one of the best production houses to produce Indian mythological shows.
- She had designed costumes for a number of mythological shows and she revealed in an interview that she used to study historical texts to get the right look. She told to IANS,
For mythology, you have to stick to the scriptures. There is a lot of temple art there. I have studied the Vedas and Puranas and come up with the look many times. For those shows, there is no other reference and the entire look is only described in text.”
- For the very first time, she presented her designs at the London Fashion Week Catwalk Edit in 2015.
- Her label, Nidhi Yasha, was nominated for “National Brand “at “Luxury lifestyle awards” in Singapore in 2016.
- The NY studio also collaborates with foreign universities to organise workshops and lectures on Indian costume designing.
- Nidhi was honoured for her work on The Buddha, by the University of Hawaii, Honolulu, in their event ‘Bollywood and Beyond.’ She delivered several lectures as she was “the artist in residence” for 3 weeks at the University.
- In 2018, IIM- Ahmedabad enlisted the NY studio on their official website and labelled it as one of the institute’s features projects.
- In September 2019, Nidhi was invited to share her journey as a fashion designer at NYU at the department of Anthropologie, CUNY, Rutgers and Hunter College in New York.
- She was an external juror at NIFT, Symbiosis (Pune), and Sir JJ School of Art, Mumbai, where she also delivered lectures on Indian fashion design.
- The NY studio retails its collection at multi-designer boutiques such as Ensemble – Mumbai, Collage – Bangalore, Bombaim – Kolkata, Maalgaadi – Chennai, and Avakasa – Ahmedabad.
- In 2019, she became the India Operation Head and partner of North America Fashion Week, where she designed and lead the entire event in Seattle with the designers participating from the whole world.
- According to Nidhi Yasha, the TV industry is very far from realistic looks. She said in an interview,
We believe in gloss. The approach is very unrealistic here. We always look for beauty and perfect outfits, which is something I don`t agree with and wish to change it as well.”
- Nidhi believes that designing for films gives a designer more freedom than designing for a Television show. She said in an interview,
TV is tougher as you need to align your costumes with the thoughts of the broadcaster. You often cannot be very true to your research in case the broadcaster doesn’t agree with you. In films, you get much more freedom. You need to give one look test and you are free to design for the entire span of the movie.”